When Robert hears the word “Apple,” he thinks of healthy snack fruit, while Shirley thinks of her favorite computer. This is because the relationship between signifier and signified is

a. personal.
b. objective.
c. arbitrary.
d. a mystery.


c. arbitrary.

Communication & Mass Media

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A PR firm decided to advertise its client's brand of mineral water when meteorologists predicted that a massive drought was going to hit the state of California. Which tactic of timeliness is the PR firm utilizing?

a. Relate messages to breaking news b. Provide immediate notifications c. Tap ongoing issues and controversies d. Relate messages to national holidays and seasonal events

Communication & Mass Media

A(n) ________ is a planned and purposeful interaction between two parties in which

questions are asked and answers are given. Fill in the blanks with correct word

Communication & Mass Media

Listening to minority viewpoints stunts the growth of creativity

Indicate whether this statement is true or false.

Communication & Mass Media

____________________ teach us who can say what to whom in what situations and in what manner

Fill in the blank(s) with correct word

Communication & Mass Media