When Robert hears the word “Apple,” he thinks of healthy snack fruit, while Shirley thinks of her favorite computer. This is because the relationship between signifier and signified is
a. personal.
b. objective.
c. arbitrary.
d. a mystery.
c. arbitrary.
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A PR firm decided to advertise its client's brand of mineral water when meteorologists predicted that a massive drought was going to hit the state of California. Which tactic of timeliness is the PR firm utilizing?
a. Relate messages to breaking news b. Provide immediate notifications c. Tap ongoing issues and controversies d. Relate messages to national holidays and seasonal events
A(n) ________ is a planned and purposeful interaction between two parties in which
questions are asked and answers are given. Fill in the blanks with correct word
Listening to minority viewpoints stunts the growth of creativity
Indicate whether this statement is true or false.
____________________ teach us who can say what to whom in what situations and in what manner
Fill in the blank(s) with correct word