Which of the following common pricing strategies is a company using when it creates a complex pricing structure by combining multiple products and services into one package?
A. Premium pricing
B. Psychological pricing
C. Product bundle pricing
D. Captive pricing
E. Demand-based pricing
Answer: B
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The advertising promise that captures the reason that people buy products is known as:
A) creative strategy. B) the advertising appeal. C) the selling proposition. D) the creative execution. E) the big idea.
Choose the correct word in parentheses. The majority (was, were) taken to area hospitals
An exclusive distribution agreement is considered:
a. a horizontal restraint of trade. b. an illegal restraint of trade. c. an abuse of dominant market position. d. a vertical restraint of trade.
Which of the following statements about risk-bearing financial institutions is incorrect?
A) An example of a risk-bearing financial institution is a mutual fund. B) Risk-bearing financial institutions concentrate their investments in a limited number of assets. C) Risk-bearing financial institutions assume the risks of their customers. D) All of the above are incorrect.