Explain the principle of adequacy in outlining and show an example of its use
What will be an ideal response?
If any point has subpoints under it, there must be at least two.
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Provide an example of the external dialectic of revelation–concealment.
What will be an ideal response?
"An article in the January, 2002 issue of Newsweek about the failure of Enron asserts, 'Many of Enron's 20,000 employees lost their retirement savings when the company collapsed...By contrast, chairman Ken Lay made $205 million in stock option profits in the past four years alone....'" This is an example of
In addition to the written creative brief, some planners include clips of TV programs the consumers watch, create a scrapbook of their hobbies, and so on
Indicate whether the statement is true or false
Which of the following is a good example of audience analysis?
A. collecting and interpreting publicly available demographic information about the audience B. asking the audience to choose a relevant topic by a show of hands C. asking each audience member to supply demographic information about themselves D. mastering the topic well enough to be able to field questions from any audience member