Remember, people are most interested in

a. ideas.
b. events.
c. other people.
d. nature.


c. other people.

Business

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Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________

A) relying on the product descriptor B) comparing to exemplars C) announcing category benefits D) communicating deliverability variables E) identifying counter examples

Business

Promissory estoppel requires that justice will be better served by the enforcement of the promise

Indicate whether the statement is true or false

Business

Melvin and Neil run a pawnshop in their neighborhood. They offer loans to individuals in exchange forpersonal items of higher or equal value, which are used as collateral. If an individual is unable to repay the loan, Melvin and Neil then sell these items at higher rates. In this scenario, Melvin and Neil's pawnshop is an example of a _____.

A. subsidy B. nonprofit organization C. business D. charity

Business

For a total quality management program to be effective, it must be treated as a top priority by

A. the human resources director. B. line management. C. first-line management. D. middle management. E. top management.

Business