Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________
A) relying on the product descriptor
B) comparing to exemplars
C) announcing category benefits
D) communicating deliverability variables
E) identifying counter examples
C
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Flash Designs is an apparel manufacturing company and has adopted a franchising model to distribute and sells its garments
The company recently received complaints from a particular franchisee that another competing franchisee was infringing on its territory. What type of conflict is this?
Most department stores seek multiple market segments when they provide several distinctive boutiques
Indicate whether the statement is true or false
Target audience-centered marketing means that the organization might undertake
a. a change in the value proposition (product, service or idea itself) b. a change in organizational goals c. increase use of multiple advertising or communication strategies to reach its audiences d. focusing more advertising on the organization's single primary audience e. a reduction in research to allow more money in promotion
Where would you find the manufacturer and distributor in a typical supply chain?
A. Not on the supply chain B. Downstream C. In the middle D. Upstream