Exposing ourselves only to beliefs, values, and ideas that are similar to our own is called ______.
a. selective attention
b. selective perception
c. selective exposure
d. selective memory
c. selective exposure
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The 4Ps model has been challenged because it omits or underemphasizes important activities such as services. It's also been criticized for taking a seller's, rather than a buyer's, viewpoint
The more recent 4As framework complements the traditional model and includes ________. A) adaptability, affordability, availability and awareness B) adaptability, affordability, accessibility and awareness C) acceptability, affordability, accessibility and awareness D) acceptability, affordability, accessibility and aptitude E) adaptability, affordability, availability and aptitude
A manufacturer of kitchen cabinets relies on timely delivery from its wood supplier in order to produce its products. The company would like to have its shipment of wood delivered all at once, but it often comes in multiple shipments. While this is not usually a problem and the manufacturer is generally happy with its supplier, it has found another supplier that will deliver the wood in one shipment. Because of this, the manufacturer has decided to switch suppliers. This is an example of how
A. the marketing concept does not work in all situations. B. it is impossible for a company to achieve a perfect order rate. C. unreasonable demands by a customer can lead to loss of sales. D. meeting a customer's expectations doesn't always lead to brand loyalty. E. relationship marketing is not effective at building brand loyalty.
The date of record (dividends) is the actual date on which a company will mail the dividend payment to the holders of record
Indicate whether the statement is true or false
Why is Mr. Caywood interested in call protection?
What will be an ideal response?