The basic promotion objectives and adoption process fit very neatly with an action-oriented model, which is called the
A. DAGMAR model.
B. bricks and clicks model.
C. economic buyer model.
D. AIDA model.
E. bait and hook model.
Answer: D
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Alternative interactive marketing techniques are designed to:
A) push products through the marketing channel B) replace traditional advertising, such as television, radio and magazines C) bring marketing to the forefront D) create experiences with a brand and not just simply purchases
As production decreases, fixed costs per unit ____
A) increase B) decrease C) remain the same D) cannot be predicted
Which sentence contains an adverb?
A) ?Brett will meet with his supervisor on Wednesday for his annual performance review. B) One of the most important steps for a successful interview is thoroughly researching the company. C) Please examine the proposals for the new addition before our next meeting.
Would a letter written after the execution of a contract and which contained agreements different from those in the written contract be admissible under the parol evidence rule?
a. No, because it contradicts the terms of the contract. b. No, because it changes the agreement. c. No, because it explains the agreement. d. Yes, it would be admissible, because it is subsequent to the written agreement.