Which of the following is a process implementation principle of competitive advantage?
A) creating a new product
B) enhancing existing services
C) establishing alliances with other organizations
D) differentiating a service
C
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Which of the following steps follows the recognition of a need?
A. Evaluation of alternatives B. Evaluation of consideration sets C. Postpurchase evaluation D. Information search E. Composite segmentation
Which of the following would be classified as an opportunity in a SWOT analysis of Fun Spot?
A) A rival amusement park announces plans to open three new rides next season. B) A new luxury hotel is being constructed in the area, with the aim of luring more high-spending families on vacation. C) Gail and Ron have paid off the mortgage on Fun Spot, significantly reducing their monthly expenses. D) Fun Spot employees tend to be enthusiastic and young, projecting an image of fun and vitality at Fun Spot. E) Fun Spot plans to further diversify its offerings by beginning a two-week summer camp for elementary school students.
Conversational distance
A. is directly linked with body language. B. varies across cultures. C. is a constant globally. D. determines the power distance in a culture.
People once referred to as "minorities" are rapidly becoming the majority in the United States due to the ________
A) dramatic growth in the Asian-American population B) dramatic growth in the African-American population C) dramatic growth in the foreign-born population D) dramatic growth in the Pacific Islander community