A benefit of lean processes includes ______.
A. a reduction in inventories
B. an increase in the size of manufacturing plants
C. longer lead times
D. shrinking markets
A. a reduction in inventories
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A business that assists in the performance of distribution tasks other than buying, selling, and transferring title is referred to as merchant middleman
Indicate whether the statement is true or false
Rage, a leading motor vehicle manufacturer, introduces a new superbike model. It invites proposals from independent dealers who are willing to set up exclusive showrooms that only sell Rage's superbikes
Chosen dealers will sell and service the superbikes, and Rage will oversee national advertising. This is most likely an example of a(n) ________. A) administered vertical marketing system B) horizontal manufacturing marketing system C) manufacturer-sponsored retailer franchise system D) manufacturer-sponsored wholesaler franchise system E) direct marketing system
What is another term for the two-factor need theory?
A. hierarchy of needs B. motivator-hygiene theory C. McClelland’s need theory D. goal-setting
During the evaluation of alternatives stage of the consumer buying decision process, the buyer selects the seller from whom he or she will purchase the product.
Answer the following statement true (T) or false (F)