Belling Hotels provides complimentary breakfast buffets to all its guests. This is an example of a ________
A) primary service package
B) service interface
C) service support
D) service frequency
E) secondary service feature
E
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Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?
A) fixed annual budget B) suitable for long-range planning C) priority given to role of promotion as an investment D) calculated to reflect what the company can spare for marketing communications E) based on the immediate impact of promotion on sales volume
Which of the following steps in the performance reward plan model comes before the others listed?
a. Identify critical success factors. b. Identify performance measures. c. Set performance rewards. d. Determine reward.
Employers are allowed to:
A. Permanently replace strikers in both interest and rights disputes. B. Permanently replace strikers in interest disputes but not in rights disputes. C. Temporarily replace workers in interest disputes but not in rights disputes. D. Permanently replace strikers in rights disputes but not in interest disputes.
Location A would result in annual fixed costs of $300,000 and variable costs of $55 per unit. Annual fixed costs at Location B are $600,000 with variable costs of $32 per unit. Sales volume is estimated to be 30,000 units per year
Which location has the lower cost at this volume? How large is its cost advantage? At what volume are the two facilities equal in cost?