Issued shares of stock are shares that have been sold by the corporation
Indicate whether the statement is true or false
TRUE
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Most strategic business units are organized based on __________________.
A. country level B. functional area C. geographic region D. product line E. customer class
Business leaders, like automaker Henry Ford, developed these programs to support the recreational and health needs of their employees.
A. Corporate citizenship programs. B. Social networking programs. C. Paternalistic programs. D. Corporate social responsibility programs.
Collegiate Products produces and sells padded stadium seats emblazoned with a university logo. The company has the capacity to produce as many as 6,000 seats per month but consistently averages much less. When 4,500 seats are produced, each seat has $5 of variable costs and $2 of fixed overhead costs allocated to it. The seats typically sell for $12 each. The company has been approached by a
small college who wishes to purchase 500 seats for special alumni at a price of $5 per seat. If the special order were accepted, net income would: A) decrease by $1,000. B) increase by $2,500. C) decrease by $12,500. D) not change.
To increase its revenues, an airline company decides to sell space on airsickness bags to companies that would like to use this unique channel for their promotional messages. In terms of the promotional strategy, the airsickness bags are being used for:
a. integrated marketing communication. b. personal selling. c. executing a push strategy. d. advertising.