________ occurs when ads from outside a test market enter the test market area and have the potential to confuse a marketer's reach and frequency calculations, while ________ occurs when ads meant for the test market touch people in nearby non-test
markets.
A) Spill-out; spill-in
B) Spill-in; spill-out
C) Auditing; modeling
D) Modeling; auditing
E) Ad trafficking; media optimization
B
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A company that uses the percent of sales to account for its bad debts had credit sales of $740,000 in Year 1, including a $720 sale to Marshall Fresh. On December 31, Year 1, the company estimated its bad debts at 1.5% of its credit sales. On June 1, Year 2, the company wrote off, as uncollectible, the $720 account of Marshall Fresh. On December 21, Year 2, Marshall Fresh unexpectedly paid his account in full. Prepare the necessary journal entries: (a) On December 31, Year 1, to reflect the estimate of bad debts expense. (b) On June 1, Year 2, to write off the bad debt. (c) On December 21, Year 2, to record the unexpected collection.
What will be an ideal response?
If your audience is expecting to hear from you, and the bad news is not a surprise, what organizational approach will benefit the message?
A) Goodwill B) Persuasive C) Indirect D) Casual E) Direct
When completing a forward pass you carry the early finish to the next activity where it becomes its early start, unless the next succeeding activity is a merge activity. In this case you select the largest early finish number of all its immediate predecessor activities. Why do you select the largest early finish number?
Fill in the blank(s) with the appropriate word(s).
Application of the rule in Lichten v. Eastern Air Lines:
a. is followed in all federal and state courts b. is followed in all federal courts and some state courts c. is followed in some federal courts and all state courts d. is followed in some federal courts and some state courts