The core product elementÂ
A. provides added value or attributes that are in addition to the core product's utility or benefit.
B. consists of a product's fundamental utility or main benefit and usually addresses a fundamental need of the consumer.
C. includes benefits based on consumers' experiences with the product, which gives symbolic meaning to many products (and brands) for buyers.
D. can be either tangible or intangible and includes functional, social, and psychological utilities or benefits.
E. includes supporting services, such as installation, guarantees, product information, and promises of repair or maintenance.
Answer: B
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