All of the following items are included in research and development costs except
A) legal work in connection with patent application.
B) design of prototype models.
C) evaluation of a potential new product.
D) research aimed at discovery of new knowledge.
A
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As a business practice, broadening involves ________
A) acquiring or merging with firms in the same or complementary industries to gain economies of scale and scope B) factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise C) buying more goods and services from outside domestic or foreign vendors D) appointing teams to manage customer-value-building processes and break down walls between departments E) becoming more accountable by measuring, analyzing, and documenting the effects of marketing actions
Answer the following statements true (T) or false (F)
1. Service capacity is influenced by the total market size. 2. Inventory stock-out is a result of inadequate capacity in offering services. 3. The impact of inventory stock-outs is required in determining the service level requirements. 4. To determine processing requirements or workloads of each department, service charge is required.
Which of the following is a common objection to relying exclusively on ROMI for measuring marketing success?
A) In a company's accounting statements, marketing expenditures tend to appear as investments rather than costs. B) Calculating ROMI requires knowing what would have happened if the marketing expenditures had never taken place. C) ROMI tends to lead managers toward a more long-term decision perspective. D) ROMI focuses on a firm's sustainability commitments to the detriment of its short-term performance. E) ROMI calculates profit by deducting expenditures rather than dividing by expenditures.
Which of the following is a problem posed by outsourcing to private-sector companies?
A) loss of jobs in domestic market B) increased interference of politicians because of their support C) increased cost of manufacturing goods D) decreased exports to developing countries