Salespeople at the dealer level can play an important role in positioning an automobile for competitive advantage
Indicate whether the statement is true or false
TRUE
You might also like to view...
The buffer of a negative message
A) should be neutral and noncontroversial. B) implicitly says no. C) is a form of apology. D) should be very vague about the subject of the message. E) allows you to indicate fault before stating the bad news.
The marketing plan, the central instrument for directing and coordinating the marketing effort, operates at ________ levels
A) functional and operational B) strategic and tactical C) corporate and operational D) customer and expenditure E) corporate and division
What type of management style should accompany the introduction stage of the retail life cycle?
a. entrepreneurial b. professional c. centralized d. caretaker
Matt, a human resource manager, wants to inform all the employees about the annual renewal of the health care policy adopted by the company. The message will be simple and routine. Based on media richness, which of the following would be the most appropriate medium to communicate this message?
A. telephone B. small group meeting C. e-mail D. face-to-face discussion E. one-on-one interview