The buffer of a negative message

A) should be neutral and noncontroversial.
B) implicitly says no.
C) is a form of apology.
D) should be very vague about the subject of the message.
E) allows you to indicate fault before stating the bad news.


Answer: A
Explanation: A) A buffer should be neutral and noncontroversial, but also sincere, genuine, and relevant. A poorly written buffer serves no purpose. The recipient views a poorly written buffer as a ploy and feels extra resentment for being "handled." A well-chosen buffer makes the bad news more acceptable.

Business

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A. the customers in a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions. B. the segmenting dimensions should be useful for identifying different customers and deciding on marketing mix variables. C. the customers in different segments should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions. D. the customers in a market segment should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions. E. the customers in different segments should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.

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