Answer the following statement(s) true (T) or false (F)
1. For the PR practitioner, research about an organization’s internal and external
environments precede a thorough understanding of the organization’s goals.
2. Objectives act as a compass for a public relations campaign, pointing practitioners
toward the goals and strategies.
3. When addressing stating problems, it is recommended that they be conceptualized
as positive challenges.
4. Paine’s recommendation of measuring what matters pertains to setting
communications goals only where they can make an impact.
5. If consumers have misconceptions about a brand and its uses, it is preferable to
abandon that brand and establish a new brand using different descriptions for
consumers.
1. false
2. false
3. true
4. true
5. false
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Which of the following represents a POV?
a. close-up b. field of view c. subjective camera d. depth of field e. horizon line
) "Indecency" is the term used by the Federal Communications Commission for a range of words and depictions considered improper on public airwaves
Indicate whether this statement is true or false.
Speeches aimed at persuading listeners to change their minds or take action require only persuasive
goals, while strengthening and weakening commitment employ both informative and persuasive strategies. Indicate whether the statement is true or false
Media professionals generally have little patience with the argument that the media are ______.
A. structural forces B. purveyors of ideology C. authoritative figures in terms of hegemony D. culture warriors