Full truckload shipping (FTL) involves transportation ______.
A. of homogeneous goods
B. that is exemplified by FedEx or UPS
C. that is particularly suitable for liquids (oils, liquid chemicals, etc.)
D. that is highly regulated
A. of homogeneous goods
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While comparing hotel rates on Google's search engine, Brenda came across text-based ads and links alongside the search results. This form of advertising is known as ________
A) contextual advertising B) rich media ads C) content sponsorship D) catalog advertising E) social media advertising
The budgeting process does not involve which of the following activities:
A) specific goals are established B) Periodic comparison of actual results to goals C) Execution of plans to achieve goals D) Increase of sales by increasing marketing efforts.
_________ innovation makes small and continuous improvements to an existing product.
a. Radical b. Revolutionary c. Incremental d. None of the above
Pam certified a statement prepared by John, her employee, without checking John's work. He was never known to be anything but diligent and his integrity had never been questioned. The audit contained gross misstatements. Pam defends a suit against her claiming "due diligence." She will:
a. succeed, since she had no reason to believe her employee would lie. b. succeed, because a reasonable person would have inquired further. c. fail, because due diligence requires reasonable investigation. d. fail, because she is automatically liable for her employee's act.