The ________ states that a drawer or maker is liable on a forged or unauthorized indorsement if the person signing as or on behalf of a drawer or maker intends the named payee to have no interest in the instrument or when the person identified as the
payee is a fabricated person.
A) imposter rule
B) fictitious payee rule
C) fraud in the inception rule
D) fraud in the inducement rule
B
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An example of a contra-revenue account is
a. Purchases. b. Purchases Returns and Allowances. c. Purchases Discounts. d. Sales Returns and Allowances.
When brand equity is measured using estimates of the future cash flows of a brand based on its unique strength and characteristics, which will then be discounted to determine a net present value, the method is:
A) financial value B) market value C) revenue premium D) consumer value
?The nominal interest rate is
A. ?endogenous in the ATM model, while it is exogenous in the liquidity-preference model. B. ?exogenous in the ATM model, while it is endogenous in the liquidity-preference model. C. ?endogenous in both the liquidity-preference and ATM model. D. ?exogenous in both the liquidity-preference and ATM model.
How does competition influence market planning and budgeting?
A) Market planning and budgeting must be prepared in light of the competitive level in the market. B) Planning and budgeting is not affected for companies with minor positions in foreign markets competing against entrenched companies in the same market. C) Competitive moves are not important as a variable in international market planning and budgeting. D) The more competitive a target market is, the easier it is to prepare market planning and budgeting.