Firms are constantly scanning the ________ environment in search of ideas and trends that can spark their own research efforts. Sometimes an idea can transform an industry, such as transistors revolutionizing the field of consumer electronics

A) political and legal
B) sociocultural
C) economic
D) technological
E) natural


D

Business

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The goal of _____ refers to the extent to which business channels enable a supplier firm to reach, develop, and serve targeted segments and customer firms

Ideally, supplier firms seek channels that provide coverage and exposure to as many profitable customers as possible. a. market access b. value-added c. cost-to-serve d. total customer experience

Business

A research study has found that managers often hire external candidates rather than promote their current employees because they have a tendency to overvalue unfamiliar candidates and undervalue known ones.

Answer the following statement true (T) or false (F)

Business

Your uncle would like to restrict his interest rate risk and his default risk, but he would still like to invest in corporate bonds. Which of the bonds listed below best satisfies your uncle's criteria?

A. An AAA bond with 10 years to maturity B. A BBB perpetual bond C. A BBB bond with 10 years to maturity D. An AAA bond with 5 years to maturity E. A BBB bond with 5 years to maturity

Business

Suppose a team of artists who work for Fox draw The Simpsons television program and Fox owns the copyright. The length of the copyright is:

a. 21 years b. 50 years c. 70 years d. 95 years e. forever

Business