A classic example of centration is the failure to understand conservation.
Answer the following statement true (T) or false (F)
True
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Scott argued that the most effective advertisement consisted of ____.?
a. ?a multiple-media approach b. ?bright colors (such as McDonald's golden arches) c. ?a sudden change in volume (such as television ads) d. ?subliminal erotic components e. ?a big picture accompanied by the fewest possible words (such as the Nike logo)
Which pattern best describes what happens once classical conditioning occurs?
a. UR elicits the US. b. CS elicits the CR. c. NS leads to no response. d. NS + US leads to UR. e. US + CS leads to UR.
Despite her parents' repeated refusals, a child repeatedly pesters her parents for a new toy whenever they are at the store. Instead of assuming that the child is highly motivated, it may be more productive to view her behavior as that produced by a __________ schedule of reinforcement.
a. continuous b. fixed-ratio c. variable-ratio d. fixed-interval e. variable-interval
What is the easiest of McGuire's six steps to achieve?
A. Step 1 exposure B. Step 2 attention C. Step 3 comprehension D. Step 4 acceptance