If public relations practitioners expect to receive support from management for a proposed program, they should expect to share which of the following?

A) their intuition about the desired market segment
B) their instincts about the likes and dislikes of a target audience
C) their data that helps pinpoint which messages are most effective with targeted audiences
D) their positive attitude indicating a proposed message strategy will work


C

Business

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Unless the partnership agreement states otherwise, profits and losses are to be shared equally among the partners

Indicate whether the statement is true or false

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Which of the following is a marketing advantage of strong brands?

A) no vulnerability to marketing crises B) more elastic consumer response to price increases C) guaranteed profits D) additional brand extension opportunities E) more inelastic consumer response to price decreases

Business

Money spent on employee training is a

a. Empowerment cost. b. Prevention cost. c. Pareto cost. d. Appraisal cost.

Business

Destination contracts are an example of noncarrier delivery

Indicate whether the statement is true or false

Business