A marketing plan can be made more effective by:
a. incorporating managerial intuition.
b. incorporating marketing myopia.
c. making it a series of sequential steps.
d. keeping it brief and broad.
ANSWER: a
The role of managerial intuition is also important in the creation and selection of marketing strategies. Managers must weigh any information against its accuracy and their own judgment when making a marketing decision.
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______ or color copies (when enlarged so everyone can see them) also make effective visual aids.
a. Models b. Props c. Photographs d. Charts
Which of the following is/are true about accounting for errors and changes in accounting principles and changes in accounting estimates?
a. Firms account for material errors in previously issued financial statements by retrospectively restating net income of prior periods and adjusting the beginning balance in Retained Earnings of the current period. b. If practical, firms account for voluntary changes in accounting principles, such as from a LIFO to a FIFO cost-flow assumption for inventories, by retrospectively restating net income of prior periods and adjusting the beginning balance in Retained Earnings of the current period. c. Firms account for changes in accounting principles required by a new reporting standard in accordance with the guidance specified in the standard. d. Firms account for changes in estimates, such as for depreciable lives, uncollectible accounts, or warranty cost, prospectively, in current and future periods' earnings. e. all of the above
Which of the following is not true regarding engineering studies?
A) They can determine the most efficient way to operate. B) They are often achievable by operating personnel. C) They provide very rigorous guidelines. D) All of the other statements are false. E) More than two of the other statements are true.
An exemption from application of the Fair Housing Act applies to single-family homes owned by private individuals who own fewer than four houses
a. True b. False Indicate whether the statement is true or false