The laws governing patent protection are both jurisdiction-specific and subject to change, as is the process for obtaining approval to market a new drug. As a general rule, the longer the drug approval process, the longer is the useful life of the patent
Indicate whether the statement is true or false
F
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Following are selected data from the financial statements of Mother Nature Supplies: 2017 2016 Accounts receivable $ 60,000 $ 38,000 Merchandise inventory 12,000 16,000 Total assets 450,000 380,000 Net sales 380,000 270,000 Cost of goods sold 160,000 210,000 Refer to the data for Mother Nature Supplies. Which of the following would result from a horizontal analysis of its income statement?
a. Cost of goods sold is 45.5% of net sales for 2017. b. Gross profit is 42.1% of net sales for 2017. c. Cost of goods sold decreased $50,000 or 23.8% during 2017. d. Accounts receivable total 13.3% of total assets for 2017.
Match these approaches to marketing with their descriptions.
a) Marketing research, market segmentation, product positioning and brand management. Choose... i) New marketing approaches ii) Mainstream marketing approaches b) You work together with customers to create ideas, communities, events and lifestyles. Choose... i) New marketing approaches ii) Mainstream marketing approaches c) Use of developments in psychology and the social sciences to develop new ways of analysing and exploiting different consumer preferences and behaviours. Choose... i) New marketing approaches ii) Mainstream marketing approaches d) Customer relations management (CRM) and direct marketing including the use of communications technologies, such as social media. Choose... i) New marketing approaches ii) Mainstream marketing approaches
Current liabilities can be viewed as ________
A) debts that mature in a period of one year or less B) liabilities which represent a firm's long-term financing C) sources of cash inflows from the operating activities of a firm D) funds used to finance the noncurrent assets' portion of a firm
_____ is designed to stimulate wholesalers and retailers to push specific products more aggressively over the short term.
A. Product placement B. Trade promotion C. Viral marketing D. Consumer promotion