One form of probability sampling is known as ________ sampling, in which the population is divided into subgroups, each of which may represent the entire population
A) simple random
B) systematic
C) cluster
D) stratified
E) convenient skip
C
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Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________
A) relying on the product descriptor B) comparing to exemplars C) announcing category benefits D) communicating deliverability variables E) identifying counter examples
Normally, the lower the market-penetration index, the higher the marketing opportunity in that there is room to grow the brand
Indicate whether the statement is true or false
Which of the following is a reason why an automated purchasing system is beneficial?
a. It applies preloaded specifications and materials lists to the system. b. It automatically flags invoices that do not reconcile with purchase orders. c. It creates change orders and analyzes variances from purchase orders. d. All of the above.
The first step in achieving strategic fit between competitive and supply chain strategies is to
A) understand the supply chain and map it on the responsiveness spectrum. B) understand customers and supply chain uncertainty. C) match supply chain responsiveness with the implied uncertainty of demand. D) ensure that all functional strategies within the supply chain support the supply chain's level of responsiveness.