Describing an object in terms of behaviors without concern for how those behaviors are actually implemented is called ________

a) information hiding
b) data abstraction
c) method construction
d) property hiding


Ans: (b)

Business

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When we add to the social stereotypes and standards that once regulated our interactions and begin working out our own rule, we have reached which friendship stage?

A. waning friendship B. moving toward friendship C. nascent friendship D. role-limited interaction

Business

People tend to interpret new information in a way that will support what they already believe. This is called ________

A) selective retention B) selective distortion C) cognitive dissonance D) selective attention E) cognitive bias

Business

American credit card companies would like to offer their services to people in a country in East Africa. However, they are finding it difficult because of language barriers and infrastructure challenges. These issues are related to which of the following questions about market segmentation?

A. Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed? B. Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product? C. Do the people in this market segment have access to sufficient financial resources? D. Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market? E. Is the segment readily identifiable and can it be measured?

Business

Using your own company or business idea, choose a new market for your product or service. Define the external environment, your own and your company’s strengths and weaknesses, and a basic strategy to enter that market.

What will be an ideal response?

Business