Beyond traditional advertising, the answer to many of your client's problems may line in:

a. Public relations
b. Sales promotion
c. Events marketing
d. All of the choices


d

Communication & Mass Media

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Persons with Communication Apprehension usually will experience

anxiety in all communication situations. Indicate whether the statement is true or false

Communication & Mass Media

Unlike advertising, PR has which of the following characteristics?

a. being based on research b. having limited production costs c. relying on paid media exposure d. focusing on transactions

Communication & Mass Media

A ______ is a one-sentence summary of the speech content

Fill in the blanks with correct word

Communication & Mass Media

Why should main points be parallel in phrasing?

A) so that they will cover your subject adequately B) to emphasize the fact that the points are equally important C) to capture the audience?s attention D) to provide a sense of closure

Communication & Mass Media