In an effort to capture key employees from competitors, firms may attract the symbolic leader of a group within a competing firm and hope others will follow. This has been termed

A. strategically competitive hiring.
B. knowledge integration.
C. the Pied Piper effect.
D. the Columbus effect.


Answer: C

Business

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Computer-mediated communication occurs in

a. synchronous time. b. asynchronous time. c. synchronous and asynchronous time. d. neither synchronous nor asynchronous time.

Business

A separate account for each type of material is kept in a subsidiary ledger called a(n)

a. materials requisition ledger; b. work in process ledger; c. purchases ledger; d. inventory ledger; e. stores ledger

Business

Which of the following is not an objective for a firm in preannouncing a product:

a. create barriers to entry for competitors b. stimulate demand c. encourage customers to delay purchase from competitors d. get favorable tax benefits from the government e. help customers plan

Business

Omar is writing an e-mail message about a new delivery service. In anticipating and profiling the audience, he should ________

A) call or e-mail all members of his audience to learn more about them B) realize that he can't write a good message unless he knows exactly who the readers will be C) try to get a general idea of who his audience is D) ask a competing company about its audience

Business