All advertising agencies follow the same format for a creative brief as described in the textbook
Indicate whether the statement is true or false
false
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Explain what the following statement means:
"There is still a cultural bias in favor of masculinity." What will be an ideal response?
What do tone, personality, and point of view have in common?
a. All are used to define target audiences. b. They impact media strategy. c. They help to determine content. d. All are aspects of an institution’s social media voice.
Rory visits South America, and while he explores the cities he visits, he watches the locals and notices differences between them and people from his hometown, finding some of their practices odd or even distasteful. He does not interact with anyone, believing it not worth his time to engage with people so different from him. Rory is following which approach to intercultural encounters?
a. exploitation b. zoo c. primitive d. cocultural
U.S. publisher Robert de Graff copied the success of similar books in England when he founded ________ in 1939. This company produced inexpensive paperback reissues of books that had already become successful in hardback.
A. Harper Brothers B. Pocket Books C. de Graff Brothers D. Penguin Books