Which of the following statements about strategic planning and strategic management is true?
A. Strategic planning is rarely used in the current environment of fast change because it does not allow for flexibility.
B. Strategic management is a process completed by top managers.
C. Both should be implemented because they can provide direction and momentum.
D. Middle managers need not understand strategies; they simply follow them.
E. Strategic planning is used to accomplish tactical goals.
C. Both should be implemented because they can provide direction and momentum.
There are three reasons why an organization should adopt strategic management and strategic planning: (1) to provide direction and momentum, (2) to encourage new ideas, and above all (3) to develop a sustainable competitive advantage.
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