______ is the creation and development of a new product or service.
What will be an ideal response?
Innovation
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For industrial purchases the purchasing cycle can last for several years
Indicate whether the statement is true or false
In technology-based markets, the marketing manager must understand who the different customers that will purchase the product at the introductory stage of the product life cycle and who will purchase the product as it matures
According to Everett Rogers, which of the following types of customers will be the first to buy the product? A) early adopters B) early majority C) innovators D) laggards
The mathematical symbols "?" and "p" represent a ________ for the population and the sampling distribution respectively
A) proportion B) standard deviation C) standard error of the mean D) variance
Explain why political skill is important.
What will be an ideal response?