Procter & Gamble is currently exploring ways to make more use of social media for marketing and consumer research

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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The ROPES model of public relations is primarily concerned with ______.

A. shaping and controlling the “spin” media outlets give to stories concerning the product or organization B. creating, developing, and nurturing relationships between an organization and its key publics C. handling a major a crisis facing a corporation or organization D. you can’t fool me, ROPES isn’t a model for public relations

Communication & Mass Media

A good example of a reflective question or empathic strategy is

a. "Are you in a bad mood today or what?" b. "What the hell were you thinking when you did that?" c. "How did you feel when Erica left without saying anything?" d. "Why do you always do this to me at the last minute?"

Communication & Mass Media

Differences in the sound of ________ in Alien and Star Wars evoke the gritty industrial setting of the former and the idealized, highly efficient setting of the latter

A) computers whirring B) doors opening C) weaponry being fired D) air whooshing through empty corridors

Communication & Mass Media

According to your textbook, which of the following should be included in a preparation outline?

A. a bibliography B. transitions C. the central idea D. All of these answers are correct. E. Both the central idea and a bibliography.

Communication & Mass Media