An advertising platform should consist of issues that are important to consumers. Selling features should be important to consumers and should be features that
A. competitive products lack.
B. can be seen easily in a photograph.
C. are familiar concepts to those in the target market.
D. competitive products have as well.
E. are reasonably inexpensive to develop.
Answer: A
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Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
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