Answer the following statement(s) true (T) or false (F)
The macro view of entrepreneurship includes external processes that are sometimes beyond the control of the entrepreneur.
ANSWER: True
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Which of the following is the most effective introductory statement?
a. Thank you for having me here today. b. Good afternoon. Today I’d like to discuss saving for retirement. c. Hello, my name is Mark, and I’m happy to be here. d. Did you know that individuals over the age of 50 make up more than three fourths of America’s financial assets?
Maria identifies with a specific religious group, which is a smaller division of her culture. Maria's religious group is an example of a(n) ________.
A. social group B. institution C. subculture D. support network E. society
The authors define entrepreneurship as ______.
a. a discipline that seeks to understand how opportunities are discovered, created, and exploited, by whom, and with what consequences b. starting a small business by finding investors and launching a product c. developing a new market by creating a product that does not currently exist d. a mindset that compels people to start multiple ventures throughout a lifetime.
Anne's Pita Bread Chips offers free POP (point-of-purchase) displays to retailers ordering its product. Anne's is using a ________ strategy.
A. posttesting B. puffery C. publicity D. push E. pull