Which type of presentation delivery involves speaking without prior preparation?

a. Impromptu speaking
b. Memorized speaking
c. Manuscript speaking
d. Extemporaneous speaking


Answer: a. Impromptu speaking

Communication & Mass Media

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Many students choose media such as PowerPointâ„¢ to aid them during their speech

Neil planned to use a computer program to assist him in communicating with his classmates, but because he was busy, he did not develop the slides until one hour before his presentation. While he was delivering his speech, he forgot to move his slides, and he ended up skipping half a dozen. What could Neil have done to make audio-visual aids more effective in his speech? A. practiced at least once with the slides B. made a script that he would read word for word C. created the slides earlier and practiced a few times with them D. provided his audience with a complete copy of his manuscript speech

Communication & Mass Media

Explain how magazines moved from general audiences to targeting specialized audiences

What will be an ideal response?

Communication & Mass Media

Why are the so-called Pied Piper cases particularly troublesome for mass communicators?

a. Because subliminal messages are hard to avoid. b. Because malice is almost always present. c. Because imitation typically was not an intended result. d. Because the First Amendment is irrelevant in these cases.

Communication & Mass Media

Lydia, the team lead at a PR firm, is loved and respected by all of her team members

Although Lydia is an analytical person, and her team is entirely composed of people possessing the driver social style, she tries to improveher leadership effectiveness by communicating more like them. She is always direct with her team members, focuses on outcomes, and allows them the freedom to determine goals and objectives.What approach does Lydia adopt in this scenario? a. Style flexing b. Social styling c. Centralizing d. Decentralizing

Communication & Mass Media