Explain how magazines moved from general audiences to targeting specialized audiences
What will be an ideal response?
ANSWER:
Magazines became general-interest publications to a mass audience as more people could afford them. After competing with television for mass audiences, magazines targeted audiences' ages and interest, and have prospered since then.
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Assess the role of emotion, or pathos, in persuasion and the role of frames in producing emotion When Mitchell assumes his audience cares about the well-being of children and encourages them to join a volunteer program to become a child's mentor, he's appealing to the audience's sense of __________.
A. sympathy B. nobility C. ethos D. fear
One advantage of using outside public relations firms is that they provide special problem-solving skills
Indicate whether this statement is true or false.
The goal of the CLOROX Ick Awards was to get young parents to ______.
A. interact with CLOROX through events B. interact with CLOROX at the stores C. not interact with CLOROX D. interact with CLOROX online, often several times a day
In an informative speech, clarity is largely the result of
a. effective analysis of the audience. b. the purpose and occasion of the speech. c. effective organization and choice of words. d. the topic under discussion.