Which of the following is the best example of a network hierarchy?
A. local, federal, state, international
B. German Shepherd, mammal, animal, cat
C. species, kingdom, phylum, class, human
D. Earth, Western Hemisphere, North America, Midwest, Iowa
Answer: D
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Which condition is not specified in Holland's model of persuasion as necessary for persuasion to occur?
a. Message recipients must elaborate on the message. b. Message recipients must attend to the message. c. Message recipients must comprehend the message. d. Message recipients must be motivated to accept the message.
Suppose that you work for the advertising division of a car company, and that you and your team are reviewing advertisements for a new safety feature. You are deciding between an ad with a low-fear message (which simply mentions the feature without demonstrating it), an ad with a moderate-fear message (which shows how the feature can help drivers avert accidents), and an ad with a high-fear
message (which shows a horrific collision resulting from driving in a car without the feature). All else being equal, research on fear-based messaging would suggest that you should air ____. a. the low-fear ad b. the high-fear ad c. the moderate-fear ad d. either the low-fear ad or the high-fear ad, but not the moderate-fear ad
The learned response that occurs to the conditioned stimulus is known as the _____
a. unconditioned response b. conditioned stimulus c. conditioned response d. unconditioned stimulus
According to David Hume, even if all the observations scientists make are consistent with a conclusion, it is always possible that they will eventually make a new observation that violates this conclusion and proves it wrong. This is known as the problem of ________________
A) deduction B) induction C) reasoning D) observational scope