Which of the following is a feature of globalization?
A. Plentiful resources
B. Ease of travel
C. Cheap labor
D. All of these
Answer: D
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Walmart refuses to stock CDs bearing parental advisory stickers for explicit lyrics or violent imagery. Recording artists who want their recordings available at Walmart have the option of altering lyrics and song titles or deleting offending tracks
Likewise, artists are sometimes asked to change album cover art if Walmart deems it offensive. Considering the elements of the five forces model this is an example of: A) buyer power. B) supplier power. C) threat of new entrants. D) threat of substitute products. E) access to distribution channels.
A real estate company sends birthday cards to all the people who have bought a home through their company. This is an example of:
a. Guaranteeing the quality of products and services b. Having too much time on their hands c. Caving in to the Hallmark Card advertisement campaign d. Hiring the right employees e. Showing customer appreciation
Which of the following is the statement of how a business intends to achieve its marketing objectives?
A) business vision B) business mission C) marketing mix D) marketing strategy E) marketing audit
Encourage others to tell you about their job search experiences so you can learn from each other
Indicate whether the statement is true or false