The evaluative performance evaluation focuses on the ______.
a. ways your manager could improve
b. present
c. future
d. past
d. past
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Why is it important for retailers to understand how families make purchase decisions?
What will be an ideal response?
Which of the following describes a simulated test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels. B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors. C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services. D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume. E) none of the above
________ refers to the process of completing all unfinished transactions, paying off outstanding debts, distributing assets, and dividing remaining profits when a partnership is on its "deathbed."
A) Winding-up B) Liquidation C) Litigation D) Rolling-over
Which of the following is true regarding a sole proprietorship?
a. Sole proprietorships are the least common form of business. b. Sole proprietorships are difficult to create, even more so than other forms of business, because of the state regulation that is generally involved. c. The owner of a sole proprietorship is personally responsible for the business's debts. d. Sole proprietorships may sell stock to raise funds.