To increase customer loyalty, 2Wheels wants to start a club for its dedicated customers, but wants to make sure that only members who want to participate in activities join the club. What can it do to ensure this?
What will be an ideal response?
Student answers will vary. 2Wheels can institute membership fees and membership conditions to ensure that only members with a lasting interest join the club.
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Using the market approach, ________ are defined as companies that satisfy the same customer need
A) communities B) competitors C) trendsetters D) industries E) task groups
How well do direct mail response rates represent a campaign's long-term impact? How do marketers take this into account?
What will be an ideal response?
Worth suggests nonprofits have an advantage over for-profit companies in ______.
A. motivating their workforces B. providing competitive salaries C. providing benefits to their workforces D. helping staff members climb the ranks within the organization
When the ad manager looked at the employee’s proposed advertisement and said “you must do better than that,” the performance measure did not meet the test of being:
A. valid B. specific C. feasible D. based on mission E. acceptable