Give an account of trademark dilution.
What will be an ideal response?
Dilution is broadly defined as the lessening of the capacity of a famous mark to identify and distinguish its holder's goods and services, regardless of the presence or absence of competition between the owner of the mark and the other party. The two most common forms of dilution are blurring and tarnishment. Blurring occurs where a party uses another party's famous mark to designate a product or service in another market so that the unique significance of the famous mark is weakened. Tarnishment occurs where a famous mark is linked to products of inferior quality or is portrayed in an unflattering, immoral, or reprehensible context likely to evoke negative beliefs about the mark's owner.
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One disadvantage of using the social return on investment measure process is that ______.
A. a cost–benefit analysis cannot be made B. the analysis process is resource intensive C. it cannot be used to measure intangible information D. the data cannot be reported on the Internal Revenue Service Form 990
To manage inventories in globally supply chains, companies must ______.
A. have a clear understanding of the nature of their business operations B. apply the same tools used to manage inventories in domestic supply chains C. have an isolated ERP system D. be less dependent on technology
A performance rating error in which the rater tends to give employees either extremely high or extremely low ratings is referred to as a(n)
A. recency error. B. error of central tendency. C. leniency or strictness error. D. halo error.
The premium that insurance companies charge does not cover the cost of expected losses only. The premium must also cover the cost of compensating agents and other costs of doing business
The amount added to the pure premium to cover these costs is called the A) expense loading. B) deductible. C) dividend. D) loss reserve.