When determining the top most valuable global brand in 2015, three criteria were used: (1) the financial performance of the branded product, (2) the ability of the brand to draw a premium price or significantly impact the company's profits, and (3) the
A. amount of money spent in order to promote the product.
B. role the brand plays in influencing consumers.
C. role the brand plays in corporate philanthropy efforts.
D. length of time the product has been on the market.
E. number of competitors competing against the product.
Answer: B
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Indicate whether the statement is true or false