Which of the following is NOT recommended when leaving a voice mail message on another person's phone?
a. Write out key points before you call to organize your thoughts.
b. Hang up if you have a mental block, and call back.
c. Write down your phone number as you speak it to slow down to the listener's writing speed.
d. State only your name, number, and business affiliation.
D
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Strictly speaking, a (n) ________ is an entry strategy for a single target country in which the partners share ownership of a newly created business entity
A) acquisition B) licensing C) franchising D) joint venture E) exporting
Which of the following statements is true about customer retention and customer life expectancy?
A) The higher the customer retention rate, the lower the short-term profit impact. B) As customer retention increases, the customer's life expectancy decreases. C) Customer life expectancy decreases exponentially with customer retention. D) In general, it costs five times more to replace than to keep a customer. E) Higher levels of customer retention have a long-term negative impact on profits.
________ scaling is a comparative scaling technique that uses a rank order procedure to sort objects based on similarity with respect to some criterion
A) Constant sum B) Q-sort C) Paired comparison D) Rank order
The primary activity of sales and marketing is the collection, storage, and physical distribution of the products to the buyers.
Answer the following statement true (T) or false (F)