Channel plans will include any owned media options and paid media purchased on social media sites as well. According to the State of Social Media Marketing Industry Report for 2016 (Fig. 5.5) which type of paid social media was the most commonly used for marketers?
a. Facebook ads.
b. Google ads.
c. Twitter ads.
d. LinkedIn ads.
e. YouTube ads.
a. Facebook ads.
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Supercenters retail grocery items as well as a huge selection of nonfood merchandise
Indicate whether the statement is true or false
An ad agency's copywriters are part of the agency's ________
A) creative services B) account management C) marketing services D) editorial department E) media planning
Shares that are repurchased by a corporation are called unissued shares
Indicate whether the statement is true or false
Just as marketers create value by meeting the needs and wants of consumers, marketing researchers create value if
A. the research is expensive. B. the research is finished quickly. C. the results will be used in making management decisions. D. all participants like the research design. E. the research does not cost too much.