An attractive product idea must be developed into a ________
A) concept alternative
B) product concept
C) brand personality
D) brand placement
E) product strategy
B
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The element of the marketing mix that describes a good, service, or idea to satisfy consumers' needs is known as
A. the price. B. promotion. C. a market segment. D. a product. E. the place or distribution.
Which of the following is a drawback of technology licensing?
A. The licensee runs the constant risk that the licensor will provide inferior service. B. Licensing maximizes the physical and financial presence of a business overseas, thereby exposing it to risks. C. Licensing escalates the risks of suffering devastating losses in the event of an expropriation. D. The licensee can sever the licensing relationship and become a competitor after gaining access to the licensor's technology.
Joseph Juran defined quality as "fitness for use," which means that
A. a product or service should be priced competitively. B. an organization should produce products that will help customers stay healthy. C. companies should focus on products that help the community. D. products should be very durable. E. a product or service should satisfy a customer's real needs.
All service desks can benefit from technology.
Answer the following statement true (T) or false (F)