What is online analytical processing (OLAP) associated with?
a. project management
b. customer relationship management
c. enterprise resource planning
d. computer-aided design
e. desktop publishing
b. customer relationship management
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The Intranet is a private network that allows authorized company personnel or outsiders to share information electronically in a secure fashion without generating mountains of paper
Indicate whether the statement is true or false
According to the text, what three criteria does an idea have to meet in order to be rated as an innovation?
a. longevity, utility, inventiveness b. efficiency, creativity, and authenticity c. reliability, profitability, and desirability d. novelty, usefulness, and value
Which of the following statements about the cost and value of information is FALSE?
A. Dependable information can be expensive. B. The cost of gathering additional information is always justified by its value. C. Money may be wasted if a manager ignores the facts revealed in a marketing research study and bases his or her decisions on guesswork. D. Managers rarely get all the information they would like to have.
The contribution-margin approach to marketing cost analysis
A. is especially useful for estimating the long-run profit of a proposed strategy. B. is especially useful for determining if there should be more controls on fixed costs. C. allocates variable costs that are hard to measure to overhead. D. considers only those costs that are directly related to particular alternatives. E. All these answers are correct.