The external environment _____.
A. can be controlled in much the same manner as the internal marketing mix
B. cannot be influenced by marketing managers
C. does not change over time
D. does not have an impact on Fortune 500 companies
E. must be continually monitored by marketing managers
Answer: E
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Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area
When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This act illustrates ________. A) why many companies engage in test marketing B) one of the problems associated with test marketing C) why prototypes are so important D) how idea screening can make a product a commercial success E) the variety of sources for idea generation
Which sentence uses correct capitalization?
A) The bylaws of our organization state, "Each president must serve a two-year term." B) The bylaws of our organization state, "Each President must serve a two-year term." C) The bylaws of our Organization state, "Each President must serve a two-year term."
All of the following are features of managerial accounting except:
A. information is provided primarily to insiders such as managers. B. information is reported continuously with a present or future orientation. C. information is characterized by objectivity, reliability, consistency, and accuracy. D. information includes economic and non-financial data as well as financial data.
Payment practices vary around the world. Islamic law is interpreted by many Muslims to mean that interest payments are prohibited by the Koran. In practice, this means that in countries that practice Islamic law:
a. there is no borrowing or lending b. all borrowing is done at zero interest rate c. borrowing is done by lending arrangements that pay the equivalent of interest d. interest payments must be donated to religious organizations e. none of the other choices