Writing for magazines is demanding because
a. Simplicity just won’t get the job done; it takes synergy
b. The learning curve is steep with print audiences
c. You have to know exactly who you are talking to
d. You have to synchronize the message with other media
c. You have to know exactly who you are talking to
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Discuss the cultural values shared by Hispanics.
What will be an ideal response?
What is the role of the Federal Trade Commission in regulating media production in the United States??
a. preventing children from being exposed to racy advertising b. ?protecting children from seeing advertisements for cigarettes, alcohol, and other harmful substances c. protecting consumers from being misled by untrue or deceptive advertising practices d. ?protecting public television networks from having to engage in product placement
An organization’s communication goals can bridge a gap between which one of the following?
a. target audiences and the communications goals the organization sets for them b. mission and vision, and campaign objectives and tactics c. desired accomplishments and those who can affect reaching those accomplishments d. an organization’s stakeholders and its audiences
Adaptation is likely to be most effective when it appears
A. exaggerated. B. deferential. C. natural. D. deliberate.