What are six methods a speaker can use in a speech introduction to gain the attention and interest of an audience? Identify each and offer a brief explanation.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Personalization works to the advertisers’ disadvantage since it is difficult to target ads precisely

a. True b. False

Communication & Mass Media

An argument from authority is fallacious if the use of the authority prevents the

other side of the issue from receiving a fair hearing. Indicate whether the statement is true or false

Communication & Mass Media

Few people are strongly moved to give and receive affection, companionship, approval, and

support from others. Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is NOT a characteristic of argumentation?

(a) It is a form of expressive communication. (b) It is a form of instrumental communication. (c) It relies on reasoning and proof to influence belief or behavior. (d) It uses written and spoken media.

Communication & Mass Media