Electronic media research studies fall into two main categories. They are:
a) Circulation and readership
b) Ratings and share study
c) Ratings and non-ratings research
d) Ratings and frequency research
c
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In what ways does the United States display a monochronic or polychronic time orientation? Be specific as possible, and cite examples where appropriate
What will be an ideal response?
If the findings of a study are not statistically significant, the study itself is insignificant
Indicate whether the statement is true or false
___________ refers to the act of producing messages, whereas ___________ is the act of understanding them
a. Encoding; decoding b. Source; receiver c. Person-focused; message-focused d. Feedforward; feedback
Yessica is nervous about giving an impromptu speech, but instead of feeling like she has nothing important to say, she tells herself, "They asked you to speak because you have something worth saying." This is an example of reframing.
Answer the following statement true (T) or false (F)